How much does generating cost? How do credits work?

Q: How much does generating cost? How do credits work?

Each plan comes with a monthly credit balance:Starter: 1,500 credits per monthGrowth: 4,000 credits per monthScale: 10,000 to 50,000 credits per month, you choose the amountSubscription credits are valid for 2 months: the month they are granted plus one month of rollover. On annual billing they are valid for 3 months. Top-up credits are available anytime and stay valid for 12 months.A generation is made up of many parts, such as the script, voiceover, visuals, and the final render, and credits are deducted based on what your video actually uses. You are only charged for successful generations. Typical costs per tool:Animated video ads: around 130 to 150 credits for a short adMotion graphics and text animations: short videos start at around 40 to 50 credits. Styles with AI-generated photo backgrounds add 6 credits per part (a short video is 1 part, longer ones 2–4), and regenerating a background later costs the same 6 credits per imageSlideshows: short videos start at around 35 to 50 creditsVideo banners: 3 to 4 credits per generation

Question

Accepted Answer

Each plan comes with a monthly credit balance:

Starter: 1,500 credits per month
Growth: 4,000 credits per month
Scale: 10,000 to 50,000 credits per month, you choose the amount

Subscription credits are valid for 2 months: the month they are granted plus one month of rollover. On annual billing they are valid for 3 months. Top-up credits are available anytime and stay valid for 12 months.

A generation is made up of many parts, such as the script, voiceover, visuals, and the final render, and credits are deducted based on what your video actually uses. You are only charged for successful generations. Typical costs per tool:

Animated video ads: around 130 to 150 credits for a short ad
Motion graphics and text animations: short videos start at around 40 to 50 credits. Styles with AI-generated photo backgrounds add 6 credits per part (a short video is 1 part, longer ones 2–4), and regenerating a background later costs the same 6 credits per image
Slideshows: short videos start at around 35 to 50 credits
Video banners: 3 to 4 credits per generation